This is the best book I have ever read on communication; I wish it had been the course book for my communications classes in college. I think this provides tremendous value (at $5, it's a steal) to readers, despite being almost a century old, and I highly recommend it.
My Notes
Developing Confidence:
1) Get the Facts about Fear of Public Speaking
A. You are not unique in your fear of speaking in public.
B. A certain amount of stage fright is useful!
C. Many professional speakers have assured me that they never completely lose all stage fright.
D. The chief cause of your fear of public speaking is simply that you are unaccustomed to speak in public.
2) Prepare in the Proper Way
A. Never memorize a talk word for word.
B. Assemble and arrange your ideas beforehand.
C. Rehearse your talk with your friends (in casual conversation).
3) Predetermine Your Mind to Success
A. Lose yourself in your subject.
B. Keep your attention off negative stimuli that may upset you
C. Give yourself a pep talk
4) Act Confident
Speaking Effectively the Quick & Easy Way:
1) Speak about something you have earned the right to talk about through experience or study.
-Tell us what life has taught you.
-Look for topics in your background:
- Early Years and Upbringing
- Early Struggles to Get Ahead
- Hobbies and Recreation
- Special Areas of Knowledge
- Unusual Experiences
- Beliefs and Convictions
3) Be eager to share your talk with your listeners.
Speech, Speaker, and Audience:
A. Earning the Right to Talk
1. Limit Your Subject
2. Develop Reserve Power
3. Fill Your Talk with Illustrations and Examples
4. Use Concrete, Familiar Words that Create Pictures
B. Vitalizing the Talk
1. Choose the Subjects You are Earnest About
2. Relive the Feelings You Have About Your Topic
3. Act in Earnest
C. Sharing the Talk with the Audience
1. Talk in Terms of Your Listeners' Interests
2. Give Honest, Sincere Appreciation
3. Identify Yourself with the Audience
4. Make Audience a Partner in Your Talk
5. Play Yourself Down
The Purpose of Prepared and Impromptu Talks
A. Making the Short Talk to Get Action
1. Give Your Example, an Incident From Your Life
2. State Your Point, What You Want the Audience to Do
3. Give the Reason or Benefit the Audience May Expect
B. Making the Talk to Inform
1. Restrict Your Subject to Fit the Time at Your Disposal
2. Arrange Your Ideas in Sequence
3. Enumerate Your Points as You Make Them
4. Compare the Strange with the Familiar
5. Use Visual Aids
C. Making the Talk to Convince
1. Win Confidence by Deserving It
2. Get a Yes-Response
3. Speak with Contagious Enthusiasm
4. Show Respect and Affection for Your Audience
5. Begin in a Friendly Way
D. Making Impromptu Talks
1. Practice Impromptu Speaking
2. Be Mentally Ready to Speak Impromptu
3. Get Into an Example Immediately
4. Speak with Animation and Force
5. Use the Principle of the Here and Now
6. Don't Talk Impromptu--Give an Impromptu Talk
The Art of Communicating
A. Delivering the Talk
1. Crash Through Your Shell of Self-consciousness
2. Don't Try to Imitate Others--Be Yourself
3. Converse with Your Audience
4. Put Your Heart into Your Speaking
5. Practice Making Your Voice Strong and Flexible
"There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it."
The Challenge of Effective Speaking
A. Introducing Speakers, Presenting and Accepting Awards
1. Thoroughly Prepare What You are Going to Say
2. Follow the T-I-S Formula
3. Be Enthusiastic
4. Be Warmly Sincere
5. Thoroughly Prepare the Talk of Presentation
6. Express Your Sincere Feelings in the Talk of Acceptance
B. Organizing the Longer Talk
1. Get Attention Immediately
2. Avoid Getting Unfavorable Attention
3. Support Your Main Ideas
4. Appeal for Action
C. Applying What You Have Learned
1. Use Specific Detail in Everyday Conversation
2. Use Effective Speaking Techniques in Your Job
3. Seek Opportunities to Speak in Public
4. You Must Persist
5. Keep the Certainty of Reward Before You
A. Earning the Right to Talk
1. Limit Your Subject
2. Develop Reserve Power
3. Fill Your Talk with Illustrations and Examples
- Humanize Your Talk
- Personalize Your Talk by Using Names
- Be Specific--Fill Talk with Detail
- Dramatize Your Talk by Using Dialogue
- Visualize by Demonstrating
4. Use Concrete, Familiar Words that Create Pictures
B. Vitalizing the Talk
1. Choose the Subjects You are Earnest About
2. Relive the Feelings You Have About Your Topic
3. Act in Earnest
C. Sharing the Talk with the Audience
1. Talk in Terms of Your Listeners' Interests
2. Give Honest, Sincere Appreciation
3. Identify Yourself with the Audience
4. Make Audience a Partner in Your Talk
5. Play Yourself Down
The Purpose of Prepared and Impromptu Talks
A. Making the Short Talk to Get Action
1. Give Your Example, an Incident From Your Life
- Build Your Example Upon a Single Personal Experience
- Start Your Talk with a Detail of Your Example
- Fill Your Example with Relevant Detail
- Relive Your Experience as You Relate It
2. State Your Point, What You Want the Audience to Do
- Make the Point Brief and Specific
- Make the Point Easy for Listeners to Do
- State the Point with Force and Conviction
3. Give the Reason or Benefit the Audience May Expect
- Be Sure Reason is Relevant to the Example
- Be Sure to Stress One Reason--and Only One
B. Making the Talk to Inform
1. Restrict Your Subject to Fit the Time at Your Disposal
2. Arrange Your Ideas in Sequence
3. Enumerate Your Points as You Make Them
4. Compare the Strange with the Familiar
- Turn a Fact into a Picture
- Avoid Technical Terms
5. Use Visual Aids
C. Making the Talk to Convince
1. Win Confidence by Deserving It
2. Get a Yes-Response
3. Speak with Contagious Enthusiasm
4. Show Respect and Affection for Your Audience
5. Begin in a Friendly Way
D. Making Impromptu Talks
1. Practice Impromptu Speaking
2. Be Mentally Ready to Speak Impromptu
3. Get Into an Example Immediately
4. Speak with Animation and Force
5. Use the Principle of the Here and Now
6. Don't Talk Impromptu--Give an Impromptu Talk
The Art of Communicating
A. Delivering the Talk
1. Crash Through Your Shell of Self-consciousness
2. Don't Try to Imitate Others--Be Yourself
3. Converse with Your Audience
4. Put Your Heart into Your Speaking
5. Practice Making Your Voice Strong and Flexible
"There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it."
The Challenge of Effective Speaking
A. Introducing Speakers, Presenting and Accepting Awards
1. Thoroughly Prepare What You are Going to Say
2. Follow the T-I-S Formula
- Topic -> Importance -> Speaker
3. Be Enthusiastic
4. Be Warmly Sincere
5. Thoroughly Prepare the Talk of Presentation
6. Express Your Sincere Feelings in the Talk of Acceptance
B. Organizing the Longer Talk
1. Get Attention Immediately
- Begin Your Talk with an Incident--Example
- Arouse Suspense
- State an Arresting Fact
- Ask for a Show of Hands
- Promise to Tell the Audience How They Can Get Something They Want
- Use an Exhibit
2. Avoid Getting Unfavorable Attention
- DO NOT Open with an Apology [I've made this mistake prior to learning this; the result was not pretty]
- Avoid the "Funny" Story Opening
3. Support Your Main Ideas
- Use Statistics
- Use the Testimony of Experts
- Use Analogies
- Use a Demonstration with or without an Exhibit
4. Appeal for Action
- Summarize
- Ask for Action
C. Applying What You Have Learned
1. Use Specific Detail in Everyday Conversation
2. Use Effective Speaking Techniques in Your Job
3. Seek Opportunities to Speak in Public
4. You Must Persist
5. Keep the Certainty of Reward Before You
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