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Brain Rules by John Medina [Book Summary #1]

Rating: 10/10 Brain Rules : 12 Principles for Surviving and Thriving at Work, Home, and School is an incredible book. The author solidifies his position as an authority on the brain by systematically keeping the reader interested while explaining the complexities of the brain. He utilizes and thoroughly explains tactics to learn, pique and keep interest, and many other valuable neurological activities. This book is entertaining and educational, I highly recommend it. My Notes Rule #1: Exercise boosts brain power. -Our brains were built for walking--12 miles a day! -The gold standard appears to be aerobic exercise, 30 minutes at a clip, two or three times a week. Add a strengthening regimen and you get even more cognitive benefit.
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Grit

Grit, resilience, whatever you want to call it, the ability to pick one's self up after being knocked down is invaluable. Customers buy when they're ready to, not when you're ready to sell. Your pitch and product could be perfect, but if the timing is off, no dice. The best salespeople know this--it's a numbers game. Every no gets her or him closer to a yes. This is transferable to life. If the timing isn't right, it won't work. But don't be discouraged--be persistent. Learn from failures, adjust course, and try again. Life is not an attempt on the balance-beam for gold. It's a baseball career: hundreds of games each season and multiple at bats per game. You can't hit what you don't swing at though. Every time you ask is another opportunity. So don't be embarrassed or discouraged when you miss. Instead, tell yourself you're better for it and dig in. Then swing away.
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Premise + Active Voice = Prose That Lands

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  “The first requisite for good writing is a premise.”   – Lajos Egri Problem Ninety percent of first drafts drift. Readers skim. They quit. The Synthesis Dramatic Writing → Egri: Premise drives every sentence. One clear thesis. Elements of Style → Strunk: Active voice cuts fat. Subject acts. Writing Tools → Clark End: sentences strong. Begin with power. Action Protocol Step 1. Write premise in one line. 2. Hunt every “was” + verb. 3. Flip to active. End with punch. Quick Flip Table Passive Active Wealth is built by frugality → Frugality builds wealth Focus is sharpened by silence → Silence sharpens focus Elements of Style Summary – Full rules. Dramatic Writing Summary – Premise deep dive.
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